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Re: Color Coding




Wolf K <wolfmac@xxxxxxxxxxxx> Wrote in message:
> On 2018-08-21 18:53, Libor Striz wrote:
> [...]
>> The text and background  looking like a colouring book for children
>> should be avoided, as overcolouring rather distracts people than
>>   attracts them to important or otherwise relevant parts of
>>   text/document.
> [...]
> 
> The above is a common notion about the effects of colour. The effect of 
> colour are complicated. Colour has profound and somewhat surprising 
> effects on cognition.
> 
> Colour enhances visual memory, especially if the colours are natural:
> https://www.scientificamerican.com/article/color-images-more-memorab/
> 
> People's self-reported responses to colour conflicts with their 
> physiological responses, which suggests a cultural bias toward colour:
> http://rsimons.psych.udel.edu/color3.htm
> 
> Colour has all kinds of positive effects from a marketing POV, including 
> increase in comprehension and memory:
> http://rsimons.psych.udel.edu/color3.htm
> 
> Colour affects mood, which in turn affects cogntion and performance:
> https://www.colormatters.com/q-and-a/qa-color-and-learning
> 
> Best,
> 

But general effects of colours to human perception are different
 to effects in information presentation.

In the former it is part of primary perception, in the latter it
 is the secondary metainformation.





-- 
Libor Striz


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