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Re: Princeton’s Ad-Blocking Superweapon

On 04/16/2017 08:39 AM, Sailfish wrote:
> REF:
> https://motherboard.vice.com/en_us/article/princetons-ad-blocking-superweapon-may-put-an-end-to-the-ad-blocking-arms-race
> Itsy: http://tinyurl.com/mz2xpcw
> [excerpt quote=\"
> This means advertisers and publishers can simply change the code they
> use to deliver their ads to defeat them. This type of ad-blocking is
> often easily detected by anti ad blockers, which are deployed on the
> sites of more than 50 popular publishers. Finally, traditional ad
> blockers fail to block native ads that look like normal content, which
> is why your ad blockers won't detect and block sponsored posts on Facebook.
> ...
> Perceptual ad-blocking, on the other hand, ignores those codes and those
> lists. Instead, it uses optical character recognition, design
> techniques, and container searches (the boxes that ads are commonly put
> in on a page) to detect words like "sponsored" or "close ad" that are
> required to appear on every ad, which is what allows it to detect and
> block Facebook ads.
> \" /]
> Seems to me that these new detection techniques, once incorporated,
> could be countered by ad agencies by disconnecting the "sponsored" or
> "close ad" display DIVs from the actual ads themselves and it's not
> clear how they will be able to stop sites that don't display rendered
> hints as to forthcoming ad content.

>From the author of the Adblock Plus extension:

"... that’s where we are with undetectable ad blocking: possible in
theory but completely impractical."

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